/* amazon-consultant.com — Direction A "Graphite" */
:root{
  --bg:#111316; --surface:#181B1F; --sunk:#0B0C0E;
  --line:#262A2F; --line-2:#2D3237; --line-3:#3A3F45;
  --text:#E9EBED; --text-2:#C9CDD1; --muted:#A9AEB4; --faint:#8C9298;
  --accent:#C6F432; --on-accent:#111316;
  --display:'Archivo',system-ui,sans-serif;
  --body:'IBM Plex Sans','Helvetica Neue',Arial,sans-serif;
  --mono:'IBM Plex Mono',ui-monospace,monospace;
  --wrap:1240px; --gut:40px; --radius:10px;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--bg);color:var(--text);font-family:var(--body);font-size:17px;line-height:1.65}
img{max-width:100%;height:auto;display:block}
a{color:var(--text);text-decoration:none}
a:hover{color:#fff}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-999px;top:8px;background:var(--accent);color:var(--on-accent);padding:10px 16px;border-radius:6px;z-index:10}
.skip:focus{left:8px}
.wrap{max-width:var(--wrap);margin:0 auto;padding-left:var(--gut);padding-right:var(--gut)}
.band{background:var(--surface);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.sec{padding-top:104px;padding-bottom:104px}
.sec-sm{padding-top:72px;padding-bottom:72px}

/* type */
.display{font-family:var(--display);font-stretch:125%;font-weight:800;letter-spacing:-.02em;line-height:1.02;margin:0}
.h1{font-size:clamp(40px,6vw,72px)}
.h2{font-family:var(--display);font-stretch:112%;font-weight:700;font-size:clamp(28px,3.4vw,44px);line-height:1.1;margin:0}
.h3{font-family:var(--display);font-stretch:112%;font-weight:700;font-size:22px;line-height:1.25;margin:0}
.eyebrow{margin:0 0 16px;font-family:var(--mono);font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--accent)}
.lede{font-size:clamp(18px,1.6vw,20px);color:var(--muted);max-width:640px;margin:24px 0 0}
.muted{color:var(--muted)} .faint{color:var(--faint)}
.crumbs{font-size:14px;color:var(--faint);margin:0 0 24px}
.crumbs a{color:var(--muted)} .crumbs a:hover{color:#fff}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:14px 26px;border-radius:6px;font-weight:600;font-size:16px;border:1px solid transparent;cursor:pointer;font-family:inherit;line-height:1.2}
.btn-primary{background:var(--accent);color:var(--on-accent)}
.btn-primary:hover{background:#d4fb55;color:var(--on-accent)}
.btn-ghost{border-color:var(--line-3);color:var(--text)}
.btn-ghost:hover{border-color:#5a6068}
.btn-row{display:flex;flex-wrap:wrap;gap:14px;margin-top:36px}
.link-accent{color:var(--accent);font-weight:500}
.link-accent:hover{color:#d4fb55}

/* header */
.site-header{border-bottom:1px solid var(--line);background:var(--bg)}
.site-header .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px 28px;padding-top:20px;padding-bottom:20px}
.logo img{height:44px;width:auto}
.nav{display:flex;flex-wrap:wrap;align-items:center;gap:6px 26px;font-size:15px;font-weight:500}
.nav a[aria-current="page"]{color:var(--accent)}
.nav .btn{min-height:44px;padding:11px 18px;font-size:15px}
.nav-toggle{display:none}
@media (max-width:860px){
  .nav-toggle{display:inline-flex;background:none;border:1px solid var(--line-3);color:var(--text);border-radius:6px;min-height:44px;min-width:44px;align-items:center;justify-content:center;cursor:pointer}
  .nav{display:none;width:100%;flex-direction:column;align-items:flex-start;gap:4px;padding:8px 0 4px}
  .nav.open{display:flex}
  .nav a{padding:10px 0}
  .nav .btn{margin-top:8px}
}

/* hero */
.hero{display:flex;flex-wrap:wrap;align-items:center;gap:56px;padding-top:88px;padding-bottom:104px}
.hero-copy{flex:1 1 560px;min-width:0}
.hero-art{flex:1 1 320px;display:flex;justify-content:center}
.hero-art img{width:100%;max-width:420px}
.trust{margin:36px 0 0;font-size:14px;color:var(--faint)}

/* grids */
.row{display:flex;flex-wrap:wrap;gap:20px}
.row > *{flex:1 1 250px}
.row-3 > *{flex:1 1 320px}
.row-2 > *{flex:1 1 440px}
.sec-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:16px;margin-bottom:44px}

/* cards */
.card{background:var(--surface);border:1px solid var(--line-2);border-radius:var(--radius);padding:30px;display:flex;flex-direction:column;gap:12px}
.card.on-band{background:var(--bg)}
.card p{margin:0;color:var(--muted);font-size:16px}
.card .more{margin-top:auto;color:var(--accent);font-size:15px;font-weight:500}
a.card:hover{border-color:var(--line-3)}
.card-dash{border-style:dashed;border-color:var(--line-3)}
.stat{font-family:var(--display);font-stretch:125%;font-weight:800;font-size:clamp(36px,4vw,52px);line-height:1}
.stat-sm{font-family:var(--display);font-stretch:125%;font-weight:800;font-size:28px;line-height:1.1}
.icon{width:32px;height:32px;stroke:var(--accent);fill:none;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}

/* steps */
.steps{list-style:none;margin:56px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:32px}
.steps li{flex:1 1 230px;border-top:2px solid var(--accent);padding-top:22px}
.steps .n{font-family:var(--mono);font-size:14px;color:var(--accent)}
.steps h3{margin:8px 0;font-size:20px;font-weight:600}
.steps p{margin:0;color:var(--muted);font-size:16px}

/* quotes */
.quote{margin:0;border:1px solid var(--line-2);border-radius:12px;padding:40px}
.quote blockquote{margin:0;font-family:var(--display);font-stretch:112%;font-weight:500;font-size:clamp(20px,2vw,24px);line-height:1.4}
.quote figcaption{margin-top:22px;color:var(--faint);font-size:15px}
.quote figcaption strong{color:var(--text);font-weight:600}

/* pills */
.pills{display:flex;flex-wrap:wrap;gap:12px}
.pills span{border:1px solid var(--line-3);border-radius:999px;padding:8px 16px;font-size:14px}

/* prose (converted page content) */
.page-hero{padding-top:64px;padding-bottom:72px}
.layout{display:flex;flex-wrap:wrap;gap:56px;align-items:flex-start;padding-bottom:104px}
.layout-main{flex:999 1 620px;min-width:0;max-width:780px}
.layout-side{flex:1 1 280px;display:flex;flex-direction:column;gap:20px}
.prose{color:var(--text-2);font-size:18px;line-height:1.75}
.prose > *:first-child{margin-top:0}
.prose h2{font-family:var(--display);font-stretch:112%;font-weight:700;font-size:30px;line-height:1.2;color:var(--text);margin:52px 0 14px}
.prose h3{font-family:var(--display);font-stretch:112%;font-weight:700;font-size:22px;line-height:1.3;color:var(--text);margin:36px 0 10px}
.prose h4{font-size:18px;font-weight:600;color:var(--text);margin:28px 0 8px}
.prose p{margin:0 0 18px}
.prose ul,.prose ol{margin:0 0 22px;padding-left:22px}
.prose li{margin:0 0 8px}
.prose li::marker{color:var(--accent)}
.prose a{color:var(--accent);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}
.prose img{border-radius:8px;margin:28px 0;border:1px solid var(--line-2)}
.prose blockquote{margin:28px 0;padding:6px 0 6px 22px;border-left:2px solid var(--accent);color:var(--text)}
.table-wrap{overflow-x:auto;margin:0 0 24px;border:1px solid var(--line-2);border-radius:8px}
.prose table{border-collapse:collapse;width:100%;font-size:16px}
.prose th,.prose td{text-align:left;padding:12px 16px;border-bottom:1px solid var(--line)}
.prose th{color:var(--text);font-weight:600;background:var(--surface)}
.prose tr:last-child td{border-bottom:0}
.inline-cta{margin:40px 0;background:var(--surface);border:1px solid var(--line-2);border-radius:12px;padding:30px;display:flex;flex-wrap:wrap;gap:18px;align-items:center;justify-content:space-between}
.inline-cta p{margin:0}
.inline-cta strong{display:block;font-family:var(--display);font-stretch:112%;font-size:21px;color:var(--text)}
.toc{border-top:2px solid var(--accent);padding-top:18px;font-size:15px;line-height:1.5}
.toc p{margin:0 0 12px;font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--faint)}
.toc ol{margin:0;padding-left:20px;display:flex;flex-direction:column;gap:10px}
.toc a{color:var(--text-2)} .toc a:hover{color:#fff}

/* forms */
.form{display:flex;flex-wrap:wrap;gap:18px;background:var(--bg);border:1px solid var(--line-2);border-radius:12px;padding:34px}
.field{flex:1 1 220px;display:flex;flex-direction:column;gap:8px;font-size:14px;font-weight:500}
.field.full{flex-basis:100%}
.field input,.field select,.field textarea{font:inherit;font-size:16px;background:var(--sunk);border:1px solid var(--line-3);border-radius:6px;padding:12px 14px;color:var(--text);min-height:48px;width:100%}
.field textarea{resize:vertical;min-height:120px}
.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--accent);outline-offset:1px;border-color:transparent}
.hp{position:absolute!important;left:-10000px!important;width:1px;height:1px;overflow:hidden}
.form-status{flex-basis:100%;margin:0;font-size:15px;min-height:1em}
.form-status.error{color:#FFB4A8}
.form .btn{min-width:240px}
.form-note{flex-basis:100%;margin:0;font-size:13px;color:var(--faint)}

/* footer */
.site-footer{border-top:1px solid var(--line)}
.site-footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:32px;padding-top:56px;padding-bottom:56px;font-size:14px;color:var(--faint)}
.foot-brand{flex:1 1 300px;display:flex;flex-direction:column;gap:14px}
.foot-brand img{height:36px;width:auto;align-self:flex-start}
.foot-nav{flex:1 1 460px;display:grid;grid-template-columns:repeat(auto-fill,minmax(180px,1fr));gap:10px 28px}
.foot-nav a{color:var(--text-2)}
.foot-legal{flex-basis:100%}

@media (max-width:640px){
  :root{--gut:22px}
  .sec{padding-top:72px;padding-bottom:72px}
  .hero{padding-top:56px;padding-bottom:72px;gap:40px}
  .hero-art img{max-width:260px}
  .form{padding:24px}
  .quote{padding:28px}
}

/* ---------- menus (original structure, with submenus) ---------- */
.nav-list{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;align-items:center;gap:4px 22px}
.nav-list > li{position:relative;display:flex;align-items:center}
.nav-link{display:inline-flex;align-items:center;min-height:44px;color:var(--text);cursor:default}
a.nav-link{cursor:pointer}
.nav-link[aria-current="page"],.nav-link.is-current{color:var(--accent)}
.menu-btn{background:none;border:0;color:var(--muted);min-width:28px;min-height:44px;display:inline-flex;align-items:center;justify-content:center;cursor:pointer;padding:0 0 0 4px}
.menu-btn:hover{color:#fff}
.has-menu.open .menu-btn svg{transform:rotate(180deg)}
.menu{display:none;position:absolute;top:100%;left:-16px;z-index:40;background:var(--surface);border:1px solid var(--line-3);border-radius:10px;padding:18px 20px;min-width:260px;box-shadow:0 18px 40px rgba(0,0,0,.45)}
.menu-wide{display:none;left:-140px;width:min(860px,90vw)}
.has-menu:hover .menu,.has-menu:focus-within .menu,.has-menu.open .menu{display:flex;gap:28px}
.menu-col{flex:1 1 200px;min-width:0}
.menu-head{margin:0 0 8px;font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint)}
.menu ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column}
.menu a{display:block;padding:8px 0;font-size:15px;color:var(--text-2);line-height:1.35}
.menu a:hover,.menu a[aria-current="page"]{color:var(--accent)}
@media (max-width:1060px){ .menu-wide{left:-60px;width:min(760px,92vw)} }
@media (max-width:860px){
  .nav-list{flex-direction:column;align-items:stretch;gap:0;width:100%}
  .nav-list > li{flex-wrap:wrap;justify-content:space-between;border-bottom:1px solid var(--line)}
  .nav-link{padding:6px 0;flex:1}
  .menu-btn{min-width:44px}
  .menu,.menu-wide{position:static;width:100%;box-shadow:none;border:0;border-radius:0;background:transparent;padding:0 0 12px 14px;flex-direction:column;gap:6px}
  .has-menu:hover .menu,.has-menu:focus-within .menu{display:none}
  .has-menu.open .menu{display:flex}
  .nav .btn{align-self:flex-start;margin-top:14px}
}

/* CTA wording test: show only the visitor's variant (default: listing review) */
.v{display:none}
html:not([data-cta]) .v-review,html[data-cta="review"] .v-review,html[data-cta="quote"] .v-quote,html[data-cta="consult"] .v-consult{display:inline}

/* page header with featured photo */
.hero-split{display:flex;flex-wrap:wrap;align-items:center;gap:40px 56px}
.hero-split .hero-copy{flex:1 1 560px;min-width:0}
.hero-media{flex:0 1 460px;min-width:0}
.hero-media img{width:100%;height:auto;max-height:440px;object-fit:cover;border-radius:12px;border:1px solid var(--line-2);box-shadow:0 20px 50px rgba(0,0,0,.35)}
@media (max-width:640px){.hero-media{flex-basis:100%}}

/* Homepage headline test: show only the visitor's version (default: A) */
.hv{display:none}
html:not([data-hero]) .hv-a,html[data-hero="a"] .hv-a,html[data-hero="b"] .hv-b{display:block}

/* Original long-form copy, two columns */
.details{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,440px),1fr));gap:44px 56px}
.detail p{margin:12px 0 0}
.detail .link-accent{display:inline-block;margin-top:14px}

/* Big G mark: only when it can sit beside the headline (desktop); hidden once the hero stacks */
@media (max-width:1000px){ .hero-art{display:none} }

/* Line for prospects not yet selling on Amazon */
.new-seller{margin:18px 0 0;font-size:16px;color:var(--muted)}
.new-seller a{color:var(--accent);font-weight:500}
.v-audit{display:none} html:not([data-cta]) .v-audit,html[data-cta="audit"] .v-audit{display:inline}
html:not([data-cta]) .v-review{display:none}

/* New-to-Amazon strip and FAQ */
.launch-strip{display:flex;flex-wrap:wrap;gap:24px 40px;align-items:center;justify-content:space-between;border:1px solid var(--line-3);border-radius:14px;padding:32px 36px;background:linear-gradient(90deg,rgba(198,244,50,.07),transparent 60%)}
.faq{border-top:1px solid var(--line-2);padding:14px 0}
.faq:last-child{border-bottom:1px solid var(--line-2)}
.faq summary{cursor:pointer;font-weight:600;font-size:17px;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::after{content:"+";color:var(--accent);font-weight:700}
.faq[open] summary::after{content:"–"}
.faq summary::-webkit-details-marker{display:none}
.faq p{margin:10px 0 0}
@media (max-width:640px){.launch-strip{padding:24px}}