Amazon Consultant | Tips – Branding on Amazon
Just like other ecommerce platforms, content is King. Creating the right type of content could be the difference between making the sale or a customer just clicking through. G Creative will write content that will showcase the product as well as telling your brand story and our expert design and advertising staff can also assist with logos, photography, infographics and more.
About 40% of all US ecommerce sales now go through Amazon.
Selling and branding on Amazon is a must. If you are not on Amazon yet here are some things to consider.
- More than half of US online shoppers start their product search on Amazon (Jungle Scout).
- About 201 million people in the US use an Amazon Prime membership (CIRP, December 2025).
- Prime members make up about 75% of Amazon’s US customers (CIRP).
- Prime members spend about twice as much as non-members: roughly $1,170 a year vs. $570 (CIRP, 2024).
- Prime Video reaches more than 315 million ad-supported viewers a month worldwide (Amazon, 2025).
Sources: Jungle Scout Consumer Trends reports; Consumer Intelligence Research Partners (CIRP); Amazon Ads; eMarketer.
Branding on Amazon, taken to the next level.
Brands can no longer afford not to be on Amazon. The number of customers is growing, driving more consumers away from brands websites and to the one stop shop that is Amazon marketplace. Some brands have started to create Amazon specific brands or product lines in order to compete with the prices and build overall brand awareness.
The one thing brands struggle with is understanding how to use Amazon in the way that is best for their business. Building a strategy geared towards growth on the Amazon platform looks different for every brand. At G Creative we’ve helped several brands establish themselves on the Amazon platform and have seen great results. We have been able to crack the code of marketing both on and off the Amazon platform to develop strategies that work.
Need help with branding on Amazon? G Creative Amazon Consultants can help. Schedule a free discovery call.
Further Reading: Amazon Content Creation Tips
Content is king on the web and Amazon is no exception. Amazon provides general guidelines to follow to when developing content. The Amazon style guides can be found here. Each category has its own guidelines and is displayed differently on the Amazon platform so it’s important to understand what template you are uploading your product into and how it will display. You can find the templates for specific categories at here.
Need more help? Let us be your Amazon branding consultant. Let’s Chat